Research.
Assess the name’s meaning, possible uses and commercial appeal. Check for relevant existing rights before deciding to pursue it.
SeralloFinding value
Finding value
in domain names.
We look for names with a clear use and the potential to become valuable business assets.
From research to resale.
Our business model is straightforward: identify promising names, acquire selected domains and manage them until the right time to sell.
We’re interested in useful words, memorable phrases and names that describe a product, industry or place. We assess each name individually rather than build a portfolio simply for its size.
Starting with the UK.
Our initial focus is on .co.uk and .uk domains, including expiring names that become available to register again.
We look for clear language and a sensible commercial use, while taking existing brands and other rights into account.
How we build the portfolio.
A selective approach to acquisition, with future sale in mind.
Acquire.
Attempt to register selected names when they become available. An expiry date alone does not guarantee a release or a successful acquisition.
Manage.
Hold acquisitions in Serallo’s name, maintain their registrations and review when a sale makes sense for the portfolio.
We’re preparing to launch. Our Nominet application has been submitted.
Track our application